Wednesday, April 4, 2012

Android Slowly Pulling Away in Market Share Race

A new survey came out today that confirms Android market share growth is showing no signs of slowing down. Android is now found on 50.1% of smartphones in the US. Combine it with Apple's market share and the two smartphone platforms make up more than 80% of the US smartphone market.

Most of this increase came from RIM's Blackberry who's market share is nose diving, dropping 3.2% in the last quarter alone. This as Android grows by 3.2% and Apple by 1.5%. This shows that Android growth is in no way showing signs of slowing and it is looking like it may be slowing pulling away from Apple. 

Microsoft's Windows phone also showed a fairly significant drop in market share which surely doesn't make Microsoft happy as they desperately try to force their phones into the market.  

It is quite astonishing the growth of Android over the past few years. Take a look at this pie chart below of market share in 2008. Apple lead the way by far. However, below that you will find the current chart which shows the shocking growth since 2008.


Mobile OS market share in March 2008





1comscore feb 12 chart Android tops 50% market share in Feb 2012 Comscore data
Mobile OS market Share February 2012

Android is still experiencing rapid growth and Microsoft and RIM are scrambling to try and keep up with Android and Apple, but I doubt they will.

Below is ComScores Data. Hit the source for more.

Top Smartphone Platforms
3 Month Avg. Ending Feb. 2012 vs. 3 Month Avg. Ending Nov. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Nov-11Feb-12Point Change
Total Smartphone Subscribers100.0%100.0%N/A
Google46.9%50.1%3.2
Apple28.7%30.2%1.5
RIM16.6%13.4%-3.2
Microsoft5.2%3.9%-1.3
Symbian1.5%1.5%0.0


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